HISTORY
CLIENTS
IBM Consulting, CONTENT+ - Experience Designer, Adoption Lead 2020 to present
AMERICAN INSTITUTE OF ARCHITECTS, INDEED, HOMEAWAY, HID - Creative Direction 2019
DR.VIMS, REALCASTING, THE BERMAN INITIATIVE - Branding and Creative Director since 2015
ACE HARDWARE, LENNOX, AT&T - Creative Director from 2011 to 2016
UNITED STATES AIR FORCE - Associate Creative Director, point person from 2007 to 2011, won 10 year client contract
JOHN DEERE, SOUTHWEST AIRLINES, L.L.BEAN, SBC, NORTHWESTERN MUTUAL
PENNZOIL, CHARLES SCHWAB FINANCIAL, CYBERTRADER, U.S. OLYMPIC COMMITTEE
SKILLS
PROBLEM SOLVER - unique solutions are found in the problem itself
CONCEPTUALLY INNOVATIVE & STRATEGIC - this backs good branding
BIG PICTURE THINKING - engage both right and left brain
MENTORING - it requires leadership but when your team shines, you shine
BRANDING, ART DIRECTION, EXPERIENTIAL THINKING, DESIGN AND PHOTOGRAPHY
ADAPTABILITY - able to work in any environment
FRIENDLY - people enjoy working with me... as far as i know
EXPERIENCE
ENTERPRISE DESIGN THINKING - trained in and applied EDT tools in educational bootcamps
USER EXPERIENCE - created global virtual bootcamp experience as response to covid
USER INTERFACE DESIGN - designed intelligent navigationless website
DESIGN THINKING - human centered experience and enterprice design thinking
15 YEARS OF ADVERTISING AGENCY EXPERIENCE
CREATIVE DIRECTOR - oversee all aspects of a project from beginning to end
DIRECTOR - as a shoot director, excel in documentary style content and shaping stories
DIGITAL - able to create exemplary integrated campaigns, websites, experiences
SOCIAL MEDIA - content is king and always changing; FB, IG, Tik-Tok, Pinterest
LOADS OF TV/VIDEO WORK - excellent with process; concept, shoot, edit and finish
ANIMATION - love this process, it’s a completely different beast i know how to tame
PRINT’S NOT QUITE DEAD - collaborate with photographers, illustrators, retouchers and print producers
CORPORATE BRANDING - It takes both a good product and a good image to succeed.
LOGO DESIGN, PACKAGING & IDENTITY
WORK HISTORY
IBM - Adoption & Branding Lead for Content+ product, 2022 to present
IBM Consulting - Experience Designer | UX & IX design | Enterprise Design Thinking, 2021 to 2022
FREELANCE - Director | Designer | Branding, 2016 to 2021
DR.VIM’S HEALTH & WELLNESS - Creative Director | Co-Founder, 2015 to 2021
GSD&M - Creative Director, 2011 to 2016, promoted 3 times 2000-2016
EDUCATION
UNIVERSITY OF TEXAS - Bachelor of Journalism - Photography
WORK YOUR WAY UP ADVERTISING SCHOOL
EAGLE SCOUT - yes, I actually can start a fire without matches
AWARDS & HONORS
CENTRAL MARKET - entire Dr. Vim’s product line accepted 2018
CANNES LION FESTIVAL - shortlisted 2017
THE ONE SHOW - finalist 2018 campaign
WEBBY AWARD - honoree 2018
FATHERHOOD - honored 2014 with birth of son
THE ONE CLUB SHOWCASE 2013
FORBES MAGAZINE 2012 - featured
NEW YORK TIMES 2012 - featured
ADWEEK 2012 - showcase
ADS OF THE WORLD 2012 - best ads
BESTADSONTV.COM 2012 - best ads tv
FUNNY COMMERCIALS WORLD 2012
CREATIVITY 2012 - tv
COMMUNICATION ARTS 2010 - annual interactive exhibition
BEST ADS ON TV 2010 - tv spot
EX AWARD 2010 - highest experiential marketing award
WEBBY AWARDS - honoree 2009
COMMUNICATION ARTS 2009 - web pick of the day
BEST ADS ON TV 2009- interactive
DESIGN LICKS 2009 - interactive
COMMUNICATION ARTS 2008 web pick of the week
WEBBY AWARDS - honoree 2008
NATIONAL ADDYS 2007-2008 - 6 silver
AD TECH 2008 - Best banner
AD TECH 2007 - Best branding campaign
COMMUNICATION ARTS 2007 annual advertising award
AUSTIN ADVERTISING FEDERATION 2007 - Best of Show Interactive
YAHOO! BIG IDEA CHAIR 2006 - Best In Show
COMMUNICATION ARTS 2006 interactive annual
COMMUNICATION ARTS 2005 interactive showcase
REGIONAL AND NATIONAL SILVER ADDYS
ADCRITIC.COM 2003 - spot of the day, top 20 spots
GRAPHIS-ADVERTISING 2001, GRAPHIS-POSTER 2001
PRINT MAGAZINE DESIGN ANNUAL, 1997, 1998, 2000
PRINT’S BOOK OF LOGOS
AUSTIN, DALLAS AND HOUSTON ADDYS - Annually Gold, Silver and Bronze
BEST COMPLIMENT - My Dad told me about 2 of his favorite tv spots...turns out they were both spots I did.
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